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Nokian Tyres · Snowproof 3P Launch
CampaignNokian Tyres
LocationIvalo, FI
Year2026
ProjectN° 06 / 006

Nokian Tyres launched the Snowproof 3P in Ivalo, above the Arctic Circle. The event was built around testing the tires in conditions you can only find there — packed snow, ice tracks, temperatures that make everything mechanical feel different.

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001 IVALO — Nokian Tyres Snowproof 3P, Ivalo Finland
002 IVALO — Nokian Tyres Snowproof 3P, Ivalo Finland
003 IVALO — Nokian Tyres Snowproof 3P, Ivalo Finland
004 IVALO — Nokian Tyres Snowproof 3P, Ivalo Finland
005 IVALO — Nokian Tyres Snowproof 3P, Ivalo Finland
006 IVALO — Nokian Tyres Snowproof 3P, Ivalo Finland
007 IVALO — Nokian Tyres Snowproof 3P, Ivalo Finland
008 IVALO — Nokian Tyres Snowproof 3P, Ivalo Finland
009 IVALO — Nokian Tyres Snowproof 3P, Ivalo Finland
010 IVALO — Nokian Tyres Snowproof 3P, Ivalo Finland
011 IVALO — Nokian Tyres Snowproof 3P, Ivalo Finland
012 IVALO — Nokian Tyres Snowproof 3P, Ivalo Finland
013 IVALO — Nokian Tyres Snowproof 3P, Ivalo Finland